Database Marketing: 10 questions to answer before you choose a list of contacts for your marketing campaign
You have a well versed marketing campaign ready, backed by internal-external research and surveys. You can’t wait to execute your marketing plan and create brand awareness of your product or services. All that you are waiting for is a database of contacts who will be interested. Now this is where the famous quote applies; ‘The money is in your list’.
You know that the money is in your list. As a marketer, you may, undoubtedly be aware of database selection and its effect on your marketing campaign. This is why B2B experts stress on finding the right prospects for your marketing campaign. The success of your marketing campaign depends on 3 things: (a)Focus (b)Quality (c)Price
But before you narrow down on these things, as a marketer, you must answer some questions. These 10 questions will help you determine the type of a contact database that you will require to support your campaign and will help you build it:
1) Who is my Target Group?
2) What is the frequency of communication and number of times I will communicate with prospects?
3) What is my key objective? Brand awareness, selling services or products, Social Media, PR?
4) Will I be using multi-channel communication for the campaign?
5) Will I require customized communication for each prospect?
6) Do I want to track the prospects’ response pattern?
7) Do I want to measure results and improve responses of the recipients personally and not with a tool?
8) Do I want a long-term relationship with the prospects or is it just for this particular marketing campaign?
9) Am I okay with letting a third party tool or agency do my measurement and prospect behavior study?
10) Am I ready to invest in long-term lead generation plans or am I happy with existing relationship?
Thursday 23 June 2011
Social Media Marketing
“Average worldwide annual paper consumption is 48 kg per person with North America accounting for over 1/3.” - International Institute for Environment and Development (IIED). Paper and energy consumption is ever increasing with the population rising by the minute. With every business, NGO, consultant and even consumers stressing on green alternatives, we decided to examine an existing albeit underrated solution; Digital Marketing. Digital Marketing or Internet Marketing for eco-sustenance is a marketing strategy that reduces dependence upon eco-hazardous marketing and exploitation of scarce valuable energy resources. All of this occurs without making an extra effort to promote the eco-friendly advantages of it.
Internet Marketing or integrated social media solutions could replace:
- Visiting cards, promotional brochures and pamphlets with QR codes
- Newspapers, newsletters, magazines with blogs
- Books, publication material with ebook readers, iPads, Kindles etc
- Printed resumes with LinkedIn profiles
- Billboards and banners with Facebook, Website, Google Ads, pop-up widgets
These are just few of the replacements or alternatives. Digital Marketing is widespread and all the users are gathered at one place, ‘the internet’, where marketers don’t have to run around searching for their consumers. With digital marketing taking precedence over most other traditional marketing platforms, every company investing in social media is taking a green turn; knowingly or unknowingly.
With Digital Marketing, you are:
- Saving space
- Lessening the load on energy consumption
- Reducing carbon-footprints by making online purchases
- Cutting back on your traveling expenses and fuel consumption
- Reducing sound pollution
With digital marketing, you’ve stepped into a world of eco-friendly choices. To contribute to the ‘World Environment Day’ this year, all you have to do is go back to the basics; namely, take the public transport, check your taps for leakage, hug a tree and remember to not print this article, subscribe instead. Pat yourself on the back for being an active part of this ‘Eco-friendly Digital Marketing Revolution’.
Internet Marketing or integrated social media solutions could replace:
- Visiting cards, promotional brochures and pamphlets with QR codes
- Newspapers, newsletters, magazines with blogs
- Books, publication material with ebook readers, iPads, Kindles etc
- Printed resumes with LinkedIn profiles
- Billboards and banners with Facebook, Website, Google Ads, pop-up widgets
These are just few of the replacements or alternatives. Digital Marketing is widespread and all the users are gathered at one place, ‘the internet’, where marketers don’t have to run around searching for their consumers. With digital marketing taking precedence over most other traditional marketing platforms, every company investing in social media is taking a green turn; knowingly or unknowingly.
With Digital Marketing, you are:
- Saving space
- Lessening the load on energy consumption
- Reducing carbon-footprints by making online purchases
- Cutting back on your traveling expenses and fuel consumption
- Reducing sound pollution
With digital marketing, you’ve stepped into a world of eco-friendly choices. To contribute to the ‘World Environment Day’ this year, all you have to do is go back to the basics; namely, take the public transport, check your taps for leakage, hug a tree and remember to not print this article, subscribe instead. Pat yourself on the back for being an active part of this ‘Eco-friendly Digital Marketing Revolution’.
Email Marketing
Top 10 ways to make your Email Marketing Campaign effective and valuable
Most people don’t fancy opening emails with sales pitches and special offers inside because 9/10 times they don’t find it much of their interest. They are barely eager to get the next email from the same vendor. Yet many companies use their email newsletter to barrage their customers and prospects with offers and promotions.
If you’re selling complex B2B products with repeated offers and promotions on a regular basis without considering the contact’s requirement, you’re more likely to get a very high “always ignore” rate. That’s the proportion of subscribers who got sick of your email offers long ago, but don’t want to bother to open one and scroll down and find the fine print to unsubscribe. This can be reversed if your campaign has content that people will look forward to.
Stop sending offers. Resist the urge to add a promotion to every missive. Remember that the call to action does not need to be ‘buy now’ or ‘try now’. The idea is to send your contacts something valuable which may add value to your brand, spread knowledge and ensure anticipation from the client’s end. Your contacts are more likely to open the next email you send them.
Here are 10 ideas of valuable things to send to your list and make your campaign more effective.
1) Short Webinar (15-20 minute) by one or more of your clients about how they solved a problem your other customers are likely to face.
2) Your own webinars that inform about a common topics of interest to your audience (Hint: your product is NOT a common topic of interest)
3) Invitation and discount to attend an event where you will be present.
4) Summary of big takeaways from a conference that someone in your organization attended 3rd party articles that are relevant to your prospects
5) White papers (your own or 3rd parties) that actually inform rather than advertise
6) Video interview with one of your executives sharing their ideas, views, insights (but NOT promoting your company)
7) Blog entries by your executives, employees, or 3rd parties that are relevant to your audiences
8) Explanation of something happening in the market and about which there may be confusion
9) New ideas or best practices gleaned from your customers and other internal and external subject matter experts.
10) There are countless others, of course. We would like to hear from you about more.
Most people don’t fancy opening emails with sales pitches and special offers inside because 9/10 times they don’t find it much of their interest. They are barely eager to get the next email from the same vendor. Yet many companies use their email newsletter to barrage their customers and prospects with offers and promotions.
If you’re selling complex B2B products with repeated offers and promotions on a regular basis without considering the contact’s requirement, you’re more likely to get a very high “always ignore” rate. That’s the proportion of subscribers who got sick of your email offers long ago, but don’t want to bother to open one and scroll down and find the fine print to unsubscribe. This can be reversed if your campaign has content that people will look forward to.
Stop sending offers. Resist the urge to add a promotion to every missive. Remember that the call to action does not need to be ‘buy now’ or ‘try now’. The idea is to send your contacts something valuable which may add value to your brand, spread knowledge and ensure anticipation from the client’s end. Your contacts are more likely to open the next email you send them.
Here are 10 ideas of valuable things to send to your list and make your campaign more effective.
1) Short Webinar (15-20 minute) by one or more of your clients about how they solved a problem your other customers are likely to face.
2) Your own webinars that inform about a common topics of interest to your audience (Hint: your product is NOT a common topic of interest)
3) Invitation and discount to attend an event where you will be present.
4) Summary of big takeaways from a conference that someone in your organization attended 3rd party articles that are relevant to your prospects
5) White papers (your own or 3rd parties) that actually inform rather than advertise
6) Video interview with one of your executives sharing their ideas, views, insights (but NOT promoting your company)
7) Blog entries by your executives, employees, or 3rd parties that are relevant to your audiences
8) Explanation of something happening in the market and about which there may be confusion
9) New ideas or best practices gleaned from your customers and other internal and external subject matter experts.
10) There are countless others, of course. We would like to hear from you about more.
Monday 20 June 2011
4G Technology
Hey guyz…as we have already put a step forward in to high speed generation called 3G.
Which made us experince a faster way to communicate to the world? Now we don’t have to see the “Loading ...” text while we open a web page.
But still there’s no word “END” to any technology. So what’s next..let ‘s know about the next Generation called The “4th Generation”.
What is 4G?
4G is short for Fourth (4th) Generation Technology. 4G Technology is basically the extension in the 3G technology with more bandwidth and services offers in the 3G. But at this time nobody exactly knows the true 4G definition. Some people say that 4G technology is the future technologies that are mostly in their maturity period. The expectation for the 4G technology is basically the high quality audio/video streaming over end to end Internet Protocol. If the Internet Protocol (IP) multimedia sub-system movement achieves what it going to do, nothing of this possibly will matter. WiMAX or mobile structural design will become progressively more translucent, and therefore the acceptance of several architectures by a particular network operator ever more common.
Some features of 4G : -
- A nominal data rate of 100 Mbit/s while the client physically moves at high speeds relative to the station, and 1 Gbit/s while client and station are in relatively fixed positions as defined by the ITU-R
- A data rate of at least 100 Mbit/s between any two points in the world
- Smooth handoff across heterogeneous network
- Seamless connectivity and global roaming across multiple networks
- High quality of service for next generation multimedia support (real time audio, high speed data, HDTV video content, mobile TV, etc.)
- Interoperability with existing wireless standards
- An all IP, packet switched network
- IP-based femtocells (home nodes connected to fixed Internet broadband infrastructure)
Nanotechnology
Hey Readers..this is first time I tried to write something on a “blog“..as I always thought writing something related to science is not my cup of tea..:) Still I dared to write this blog on “Nanotechnology” which is expected to be a boom in tech era...hope you’d like it ;)
Nanotechnology is the manipulation of matter on the nanoscale. A nanometer is a very small measure of length- it is one billionth of a meter, a length so small that only three or four atoms lined up in a row would be a nanometer. So, nanotechnology involves designing and building materials and devices where the basic structure of the material or device is specified on the scale of one or a few nanometers. Ultimately, nanotechnology will mean materials and devices in which every atom is assigned a place, and having every atom in the right place will be essential for the functioning of the device. Another way of thinking about the ultimate form of nanotechnology is that it will be based upon molecular machinery - machines made by having every atom in a designed place and performing a designed function. These molecular machines will be capable of making other molecular machines and other products in which the atomic structure is precisely arranged to make the desired product. These molecular machines that will be able to assemble atoms into complex structures have been termed "assemblers." Such assemblers will be able to build just about anything that exists or can be designed, anything that is compatible with the basic laws of physics. This includes being able to make copies of themselves, so eventually we have an entire manufacturing economy based upon molecular manufacturing, where the capital base of the economy could double in minutes instead of years, thus creating immense wealth. The kinds of products that could be built will range from microscopic, very powerful computers to super strong materials ten times as strong as steel, but much lighter, to food or other biological tissue.
All these products would be very inexpensive because the molecular machines that built them will basically take atoms from garbage or dirt, and energy from sunshine, and rearrange those atoms into useful products, just like trees and crops take dirt, water and sunshine and rearrange the atoms into wood and food. Right now the only molecular machines that exist are those inside living cells. Right now mother nature and evolution are the only true nanotechnologists. In effect it is nature itself that we would like to mimic. This is how biology and genetics can become relative to nanotechnology. As a matter of fact there are many disciplines (like defence,biotechnology,Engineering sciences etc.) that are constructive to the goal of nanotech, which is why there is no nano degree at this point in time.
Nanotechnology could be used within our own minds. Nanocomputers could be placed in our bodies to augment our own brains. Nano-theorists have estimated that the entire contents of the Library of Congress could be stored in a nanocomputer the size of a human cell, and that another nanocomputer the size of a human cell could have the same raw computing power as the whole human brain. In the beginning such computers could interface with the person through computer screens that were part of their skin, or by projecting images on their eyelids. Eventually they might interface directly with the brain so you could communicate with these computers merely by thought. It would then be practical for any person to carry with them or to easily access all of human knowledge, and to think with the computing power of millions of present day human brains. Also for good or ill it would be possible to attain whatever mood you wanted instantly. Since we will understand the action of all the brain chemicals that effect mood, and all of the drugs that some people use to change moods, we will be able to command our nanomachines inside our bodies to produce whatever brain chemicals or drugs we want, whenever we want them. So it should be possible to switch to altered states of consciousness and then back again at will.
Monday 13 June 2011
USB: A Technological Revolution
In present we just can’t imagine computer world without USB (Universal Serial Bus).
USB Technology was biggest revolution in computer technology as it helps us to connect various devices to your computer machine without spending essential time for installation of specific devices.USB uses plug and play technology so we don’t have to spend time on installation process. In early 90’s it was difficult and inconvenient to move large amounts of data from place to place. CD-writing technology was almost unavailable on personal computers. The largest commonly-available portable storage media were floppy disks that could at best hold 1.44 megabytes. Large files (over 1.44 MB) had to be split up across many floppy disks, or put on expensive and rarely-compatible high-density disks, such as Zip disks. Those required special, expensive hardware, which limited their popularity.
USB 1.0 was introduced in 1995 by a working group of computer companies including Intel, Compaq, Microsoft and IBM. The intention behind invention of USB was to regulate device connection protocol. In couple of years after invention, standard USB had been widely adopted and USB 2.0 standardize version which we are using today was published in late 90’s.
It’s my privilege to write about Indian-American computer architect Mr. Ajay Bhatt who is co-creator of USB. Every Indian should be proud of him as at present we cannot event imagine computer without USB connector. Just give a thought how would be computer without USB, it becomes tedious to transfer data every time on CD’s as it’s a time consuming process.USB acts like normal hard disk partition and it becomes very easy to maintain, insert, modify data on USB.
USB Technology was biggest revolution in computer technology as it helps us to connect various devices to your computer machine without spending essential time for installation of specific devices.USB uses plug and play technology so we don’t have to spend time on installation process. In early 90’s it was difficult and inconvenient to move large amounts of data from place to place. CD-writing technology was almost unavailable on personal computers. The largest commonly-available portable storage media were floppy disks that could at best hold 1.44 megabytes. Large files (over 1.44 MB) had to be split up across many floppy disks, or put on expensive and rarely-compatible high-density disks, such as Zip disks. Those required special, expensive hardware, which limited their popularity.
USB 1.0 was introduced in 1995 by a working group of computer companies including Intel, Compaq, Microsoft and IBM. The intention behind invention of USB was to regulate device connection protocol. In couple of years after invention, standard USB had been widely adopted and USB 2.0 standardize version which we are using today was published in late 90’s.
It’s my privilege to write about Indian-American computer architect Mr. Ajay Bhatt who is co-creator of USB. Every Indian should be proud of him as at present we cannot event imagine computer without USB connector. Just give a thought how would be computer without USB, it becomes tedious to transfer data every time on CD’s as it’s a time consuming process.USB acts like normal hard disk partition and it becomes very easy to maintain, insert, modify data on USB.Mobile Phone a curse or boon ….?????
The explosion of mobile phone use in last decade has been astounding in India. At present mobile phones in more than basic necessity. Today all of us use mobile phones as it improves communication and main thing it’s portable so we can remain in touch with our friends and family independent of the location. I have read a lot of stuff on internet and in newspapers that usage of mobile phone has some drastic effect on human health. Since I Started researching about health consequences I have reduced usage of mobile phone, am I overreacting???? But to be frank, I seriously think that the radiations emitted by mobile phones have some adverse effect on human neurological system.
Consequently, safety standards have been established to limit the microwave radiation exposure from mobile phones and base stations. Today the RF energy absorbed by human head is measured and from that specific value SAR (Specific Absorption rate) is calculated. However, the safety standards only protect from the heating effect of the microwave radiation, also called the ‘thermal effect’. If the microwave radiation does not cause a temperature increase in your head of more than one degree, the microwave exposure is deemed to be safe.
It’s a proven fact now that the mobile transmission towers located on the residential buildings has lot of adverse effects on the people living in the specific distance. The radiations in emitted by mobile towers proven to be carcinogenic (Cancer causing) and it also affects your neurological system and there is absolutely no justification for claiming that Mobile Telecommunication Technology is safe and does not constitute a risk (both directly and indirectly) to public health.
So guy’s I agree that Mobile technology is a gift of science and it’s very useful in our day to day life, but it has limitations. So give a thought on this and reduced your mobile usages as low as possible. Always remember that It is easier to prevent bad habits than to break them.DNA Computing
Can you imagine DNA being used as logic gates…..YES!!! You got that right ‘LOGIC GATES’ and yes not only that imagine DNA used for performing complex calculations improving computational speed…..Well let me tell you THIS IS ALL HAPPENING!!!
DNA Computing is developed by Leonard Adleman of the University of Southen California, in 1994.Since then DNA Computing has been successfully tested and used to solve various problems of which one being the Hamiltonian path problem known to most.
DNA computing is a form of computing which uses DNA molecules instead of logic circuits i.e. DNA can be used to built the basic logic gates which include AND, OR, NOT. The main benefit of using DNA computers to solve complex problems is that different possible solutions are created all at once. This is known as parallel processing.DNA computing is used instead of the traditional silicon-based computer technologies. It will have a far reaching effect on the computers and the computing speed as computers will then be smaller and faster than they have ever been.
Talking about the computing speed and to give you a brief idea about the power of DNA Computing I would like you to know that more than 10 trillion DNA molecules can fit into an area no larger than 1 cubic centimeter. With this, a DNA computer could hold 10 terabytes of data and perform 10 trillion calculations at a time.
The biological cell is regarded as an entity that resembles a sophisticated computer. DNA consists of two strands. There are four amino acid bases that are constituents of DNA, traditionally represented by the letters A, T, C, and G.
The two strands act as the input: each represents a 1 when present or a 0 when absent. The response to their presence or absence represents the output, which can also be a 1 or 0.
Adelman's example (Hamiltonian path problem) that provided the very first development in this field is regarded as the first example of true nanotechnology.
Looking at the research enhancements in the field of DNA computing I would like to say that it would just a matter of time that we see tiny drop of solution containing this molecules solve complex problems that mankind faces today.
DNA Computing is developed by Leonard Adleman of the University of Southen California, in 1994.Since then DNA Computing has been successfully tested and used to solve various problems of which one being the Hamiltonian path problem known to most.
DNA computing is a form of computing which uses DNA molecules instead of logic circuits i.e. DNA can be used to built the basic logic gates which include AND, OR, NOT. The main benefit of using DNA computers to solve complex problems is that different possible solutions are created all at once. This is known as parallel processing.DNA computing is used instead of the traditional silicon-based computer technologies. It will have a far reaching effect on the computers and the computing speed as computers will then be smaller and faster than they have ever been.
Talking about the computing speed and to give you a brief idea about the power of DNA Computing I would like you to know that more than 10 trillion DNA molecules can fit into an area no larger than 1 cubic centimeter. With this, a DNA computer could hold 10 terabytes of data and perform 10 trillion calculations at a time.
The biological cell is regarded as an entity that resembles a sophisticated computer. DNA consists of two strands. There are four amino acid bases that are constituents of DNA, traditionally represented by the letters A, T, C, and G. The two strands act as the input: each represents a 1 when present or a 0 when absent. The response to their presence or absence represents the output, which can also be a 1 or 0.
Adelman's example (Hamiltonian path problem) that provided the very first development in this field is regarded as the first example of true nanotechnology.
Looking at the research enhancements in the field of DNA computing I would like to say that it would just a matter of time that we see tiny drop of solution containing this molecules solve complex problems that mankind faces today.
Sunday 5 June 2011
Day without search engines……………………….
Just imagine a day without search engines like Google, if you want to write homework assignment and you need a reference as in every case we always do :) for searching the topic and there is nothing except a library what you will do?? Just imagine there are no online articles or any other reference or papers, it’s very hard and tedious job to look for a particular book in whole big library and search for requisite topic, a time consuming job. Search engines made our life so effortless and speedy.
My life is impossible without parents, my friends and relationships, most of the people will tell you that but if you ask me what is so necessary to make your work life convenient I will probably say search engines that’s a fact. To be frank most of us will never admit that which is true :) ,but come on guys working a day without search engines is like computer machine without operating system. Search engines are gathering lot of importance in our day to day life. The discovery of internet and especially search engines made life pretty and simple.
Internet without search engines is a mess as unlimited content is posted on the internet .Search for the specific content is impossible without keywords, whole process of searching the right content for you is done by search engines you just have to give them brief idea about what you exactly want. The process is like finding a specific piece of rock on this whole planet, when I thought of this it becomes impossible to do things on the internet as it’s so immense like our planet.
Search engine is the gift that helps us to arrange the world which we haven’t experienced. +it. So just give a thought about work without search engines I am sure you will go crazy :) as we are so much dependent on them but only make sure that don’t get so much information all day along that you will lose your common sense as its only a artificial intelligence which stands no chance against natural stupidity, jokes apart give a thought on what a software king Bill Gates said “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”.
Have a happy searching ……………… :)
My life is impossible without parents, my friends and relationships, most of the people will tell you that but if you ask me what is so necessary to make your work life convenient I will probably say search engines that’s a fact. To be frank most of us will never admit that which is true :) ,but come on guys working a day without search engines is like computer machine without operating system. Search engines are gathering lot of importance in our day to day life. The discovery of internet and especially search engines made life pretty and simple.
Internet without search engines is a mess as unlimited content is posted on the internet .Search for the specific content is impossible without keywords, whole process of searching the right content for you is done by search engines you just have to give them brief idea about what you exactly want. The process is like finding a specific piece of rock on this whole planet, when I thought of this it becomes impossible to do things on the internet as it’s so immense like our planet.
Search engine is the gift that helps us to arrange the world which we haven’t experienced. +it. So just give a thought about work without search engines I am sure you will go crazy :) as we are so much dependent on them but only make sure that don’t get so much information all day along that you will lose your common sense as its only a artificial intelligence which stands no chance against natural stupidity, jokes apart give a thought on what a software king Bill Gates said “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency”.
Have a happy searching ……………… :)
Google… My personal search engine !
The day before yesterday I was searching the content on the internet using Google and I was really amused that Google gave me clues about my topic itself instead asking me for input. How do search engines do it??????? As years passed this man made technology is really gaining artificial intelligence which is making end users life so easy that now a days we just have to enter the word and search engines like Google gives instant reaction or I can say information which we are looking…………….As per my knowledge in last two years Google started a service which provides end user a very unique way of search ,it gives only specific information quotes depending upon his interests and search patterns, the big question is how Google do it ? I read on the internet that the phenomenon is called as ‘filter bubble’. It has a simple definition
“The new generation of Internet filters looks at things you seem to like-the actual things you’ve done, or the things people like you like-and tries to extrapolate. They are prediction engines, constantly creating and refining a theory of who you are and what you’ll do and want next.
Together these engines create a unique universe of information for each of us-what I’ve come to call a filter bubble-which fundamentally alters the way we encounter ideas and information.”
The main reason behind Google’s success is it keeps the track of what is clicked by you on the search results. If you often click on same site Google keep track of it and that site will get a ranking boost. Keeping history is browser centric, Google keeps track of everything your searches, search result selections etc and if the user get recognized by the Google everything gets tracked.
When you’re not signed in, Google customizes your search experience based on past search information linked to your browser, using a cookie. Google stores up to 180 days of signed-out search activity linked to your browser’s cookie, including queries and results you click. Google provides you the personalized results.
Personalize your data, personalize your thoughts and personalize your search………..
“The new generation of Internet filters looks at things you seem to like-the actual things you’ve done, or the things people like you like-and tries to extrapolate. They are prediction engines, constantly creating and refining a theory of who you are and what you’ll do and want next.
Together these engines create a unique universe of information for each of us-what I’ve come to call a filter bubble-which fundamentally alters the way we encounter ideas and information.”
The main reason behind Google’s success is it keeps the track of what is clicked by you on the search results. If you often click on same site Google keep track of it and that site will get a ranking boost. Keeping history is browser centric, Google keeps track of everything your searches, search result selections etc and if the user get recognized by the Google everything gets tracked.
When you’re not signed in, Google customizes your search experience based on past search information linked to your browser, using a cookie. Google stores up to 180 days of signed-out search activity linked to your browser’s cookie, including queries and results you click. Google provides you the personalized results.
Personalize your data, personalize your thoughts and personalize your search………..
Skype shining through the open windows……………
After a huge deal with cell phone giant Nokia in beginning of this year Microsoft is ready with shocking takeover of Skype, this deal is warning for Microsoft competitors. Microsoft has proved that they are rocking software giant’s with astounding history of take over’s. This deal is likely to close at the end of this year and according to news it cost around $8.5 billion.
Skype is among one of my favorites applications as we can chat, voice chat freely on it. I use Skype for social communication and it rocks…The only thing I am worried about is as Microsoft already has its own free messenger service (windows live messenger) so what they are going to plan about Skype ,are they going to serve paid service or it’s still going to be free service. I read on internet that Microsoft is likely to save origin of Skype but with an additional features and minimal changes in it, hope they are planning for the same so it’s boon for social network addicts like me. As like me lot of people are so busy in arranging and managing their hectic life schedule as they will not get enough time for their friends so instant messengers like Skype acts as a thread of communication between them as it helps real time and instant communication so we can easily stay connected with our friends, family, and colleagues located anywhere in this globe.
The most important thing is Microsoft is planning to build business communications platform on which they are planning to provide services to corporate world, that’s a great and thoughtful strategy of Microsoft. So I think now Skype going to be default messenger service in windows7 Nokia phones and hope it will be as I am planning to buy windows7 phoneJ.
The quote by Steve Ballmer CEO of Microsoft in Skype press conference made me smile which is “We dream about experiences that are not limited by distance or device”. Microsoft is still going to provide Skype support to non windows platforms. I hope the company will further integrate Skype into the social networking site as it integrated its Office Live into Face book’s messaging platform so it becomes more convenient for me to stay connected with my friends. It’s great and rocking news for social networking addicts like me who thinks only a company Microsoft is able to handle this risk which reflects a gigantic growth in social networking market.
So stay connected across the globe no matters where you are Sky(pe) is the limit, continual and huge coming with a great look and features.
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