Social Media Marketing

“Average worldwide annual paper consumption is 48 kg per person with North America accounting for over 1/3.” - International Institute for Environment and Development (IIED). Paper and energy consumption is ever increasing with the population rising by the minute. With every business, NGO, consultant and even consumers stressing on green alternatives, we decided to examine an existing albeit underrated solution; Digital Marketing. Digital Marketing or Internet Marketing for eco-sustenance is a marketing strategy that reduces dependence upon eco-hazardous marketing and exploitation of scarce valuable energy resources. All of this occurs without making an extra effort to promote the eco-friendly advantages of it.
Internet Marketing or integrated social media solutions could replace:
- Visiting cards, promotional brochures and pamphlets with QR codes
- Newspapers, newsletters, magazines with blogs
- Books, publication material with ebook readers, iPads, Kindles etc
- Printed resumes with LinkedIn profiles
- Billboards and banners with Facebook, Website, Google Ads, pop-up widgets
These are just few of the replacements or alternatives. Digital Marketing is widespread and all the users are gathered at one place, ‘the internet’, where marketers don’t have to run around searching for their consumers. With digital marketing taking precedence over most other traditional marketing platforms, every company investing in social media is taking a green turn; knowingly or unknowingly.
With Digital Marketing, you are:
- Saving space
- Lessening the load on energy consumption
- Reducing carbon-footprints by making online purchases
- Cutting back on your traveling expenses and fuel consumption
- Reducing sound pollution
With digital marketing, you’ve stepped into a world of eco-friendly choices. To contribute to the ‘World Environment Day’ this year, all you have to do is go back to the basics; namely, take the public transport, check your taps for leakage, hug a tree and remember to not print this article, subscribe instead. Pat yourself on the back for being an active part of this ‘Eco-friendly Digital Marketing Revolution’.