Principles of Design

A professional web designer is a person who manages to ignore his personal likes and dislikes and creates the layout that satisfies and attracts the audience of the future site. Web design principles are generally accepted, but eventually changing recommendations on how to create comfortable and user friendly website interface. While some of them may work for some project others may do no good. 

Today Website Designing has become one of the most important – rather an inseparable part of the online business or Internet trading.

The principles of design are the overarching truths of the profession. They represent the basic assumptions of the world that guide the design practice, and affect the arrangement of objects within a composition. By comparison, the elements of design are the components of design themselves, the objects to be arranged. 

Some of these basic principles are as follows:

• Uniqueness

Too much of make up over the face can result into a garish look and negative impact on the onlooker. This principle is also applicable on the websites. If the website is decorated a lot and the uniqueness is beyond certain limits it is possible that half of the visitors may run away without visiting other pages. Now this could be a big loss for the business. This implies that the website should be unique but not so unique that it has a negative impact on the visitors.

 • Too many colors

Too many colors spoil the overall look of the website. Us of too many colors can spoil the appearance of the website and can even irritate the visitor. It is better not to risk the mood of the visitor and use colors in limits.

• Right Information

Only share the information that you would like to spread among your targeted market segment. The information shared with your buyers should neither be meager nor excessive.  Excessive information can confuse the visitor or prospective buyer. The website that you design should be able to provide the sought information in the least possible time.

 • Visitors are Primary

Visitors should be the prime concern of the web design. It is now a universal truth that a business is run by those who buy its services or products. If the buyers turn off then there will be none to buy the products or services offered. This implies that if you want to become a successful web designer, you need to design websites that are appealing, and at the same time efficient and effective at converting the visitors or prospective buyers into buyers.

• Font

The typography should be as simple as possible. If the font is illegible, the text content may not able to communicate effectively with the website visitor. This implies that the type and size of the font should be such that the text content is easily read by the visitor.

• Navigation

Make the navigation within the website as easy as possible and double check if all the links are working. At times it is very frustrating for the website owner when despite giving a piece of information on the website the visitor cannot find it.  The visitor can get very irritated when the links make him/her land onto a dead end or a irrelevant webpage.

• Coding

The web design should be coded in such a way that it can be downloaded as fast and possible.

• Scanning

It should be remembered that the visitors usually do not read all the content on the website but just scan through it.

• Orientation

The website that you design should not a look as if you have stuffed all the services offered by you. The website should be marketing oriented and not sales oriented.

All mentioned factors are equally important for web site. In current time website owner cannot ignore his website because it’s most powerful tool of earning on the internet.